Email marketing is a digital marketing strategy used to send emails to customers to promote products, services, or build relationships.

It helps in direct communication, lead nurturing, customer retention, and generating high ROI.

An email list is a collection of email addresses gathered from users who have shown interest in your business.

Click Through Rate is the percentage of people who clicked on a link in your email.

Open rate shows how many people opened your email compared to total recipients.

Dividing your email list into smaller groups based on behavior, location, interests, etc.

Testing different subject lines, content, or designs to find which performs better.

An automated email sent based on user action like signup or purchase.

It indicates the chances of your email going to spam.

Percentage of emails that were not delivered to recipients.

Use strong subject lines, personalization, proper timing, and avoid spam words.

Use clear CTA, engaging content, and relevant offers.

It refers to the ability of emails to reach inbox instead of spam.

Emails triggered by user actions like order confirmation or password reset.

Customizing emails using user data like name, behavior, and preferences.

Improve subject lines, sender name, and email timing.

Send relevant content and avoid over-emailing.

Using automated workflows like welcome series, abandoned cart emails, etc.

Using metrics like open rate, CTR, conversion rate, and ROI.

Check sender reputation, avoid spam words, and improve email quality.