My Blog

  • +91-9160009848
  • dineshteja@myyahoo.com
Linkedin Facebook Instagram X-twitter
Menu

digital-marketing-training-curriculum

Digital Marketing Course Curriculum – Practical & Job-Oriented Training

Advanced Digital Marketing (AI‑Powered) – 2026

Module 1: Marketing Foundations & Buyer Psychology

Understand how marketing really influences human decisions
  1. What is marketing vs advertising
  2. Buyer psychology & decision triggers
  3. Customer journey & buyer intent
  4. Brand positioning & perception
  5. Demand generation fundamentals
  6. Emotional vs logical buying behavior

Module 2: Web & Website Fundamentals for Digital Marketers

How the internet powers digital marketing
  1. How the internet works
  2. Domains, hosting & DNS basics
  3. Website types (business, blog, e-commerce)
  4. HTTP vs HTTPS
  5. Website structure & navigation
  6. Website roles in lead generation

Module 3: Digital Marketing Ecosystem & Funnels

Complete digital growth framework
  1. Traffic sources (organic, paid, social)
  2. Marketing funnels (TOFU, MOFU, BOFU)
  3. Lead magnets & CTAs
  4. Landing pages & conversion paths
  5. Engagement & nurturing
  6. Conversion optimization basics

Module 3A (NEW): Digital Marketing Career Paths & Industry Roadmap

Clarity before skill execution (very powerful module)

  1. Digital marketing job roles

  2. Fresher vs experienced roles

  3. Salary expectations (India & Global)

  4. Skills required per role

  5. Agency vs in-house vs freelancing

  6. Career roadmap (0 → expert)

Module 4: WordPress Website Creation (Conversion-Focused)

Build websites marketers actually need
  1. WordPress setup (domain + hosting)
  2. Theme & plugin selection
  3. Page builders overview
  4. SEO-friendly structure
  5. Speed & security basics
  6. Conversion-focused page design

Module 5: Online Monetization Models

How money is made online

  1. Google AdSense fundamentals

  2. YouTube monetization

  3. Affiliate marketing models

  4. Lead generation business

  5. Digital products overview

  6. Income scalability strategies

Module 6: Content Marketing & AI Content Creation

Human creativity + AI efficiency
  1. Content marketing strategy
  2. Blog content planning
  3. AI tools for writing & visuals
  4. Prompt engineering basics
  5. Content calendars
  6. Plagiarism & originality control

Module 6A: AI Marketing Automation & AI Agents

Understand how AI automates digital marketing workflows and saves manual effort

  1. Introduction to AI workflows in marketing

  2. Prompt engineering fundamentals for marketers

  3. AI competitor research automation

  4. AI content research and topic discovery

  5. AI lead generation workflows

  6. AI email reply and response automation

  7. AI customer support chatbots basics

  8. AI marketing assistants using ChatGPT

  9. Workflow automation using Zapier / Make concepts

  10. AI marketing SOP creation

Module 7: Keyword Research & Search Intent Strategy

Finding keywords that actually convert

  1. Types of keywords

  2. Search intent (informational, commercial, transactional)

  3. Competitor keyword analysis

  4. Long-tail keywords

  5. Keyword mapping to pages

  6. AI-assisted keyword research

Module 8: Search Engine Optimization (SEO Fundamentals)

How Google really works
  1. How search engines crawl & index
  2. Ranking factors overview
  3. White-hat vs black-hat SEO
  4. SEO roadmap
  5. Algorithm updates basics
  6. SEO myths & realities

Module 9: On-Page SEO & Content Optimization

Rank pages, not just keywords

  1. Title & meta optimization

  2. Content optimization

  3. Internal linking

  4. UX & engagement signals

  5. Image optimization

  6. AI search visibility basics

Module 10: Technical SEO & Website Performance

Strong foundations = long-term rankings
  1. Core Web Vitals
  2. Website speed optimization
  3. Mobile usability
  4. Indexing & crawl errors
  5. Sitemap & robots.txt
  6. Technical audit checklist

Module 11: Advanced SEO & Rich Results Optimization

Own the SERP

  1. Featured snippets

  2. Schema markup

  3. Rich results

  4. AI Overview readiness

  5. Zero-click searches

  6. SERP domination strategies

Module 12: Off-Page SEO & Authority Building

Trust, authority & brand signals
  1. Backlink fundamentals
  2. Quality vs quantity links
  3. Digital PR basics
  4. Brand mentions
  5. Spam & penalty prevention
  6. Ethical link-building strategies

Module 12A: Generative Engine Optimization (GEO) & AI Search Visibility (2026 SEO)

Understand how websites rank inside AI search results like ChatGPT and Google AI Overview

  1. What is Generative Engine Optimization (GEO)

  2. Google AI Overview ranking basics

  3. Optimizing content for AI answers

  4. Structured data for AI understanding

  5. Entity SEO fundamentals

  6. Topic clustering strategy

  7. Content authority signals

  8. EEAT (Experience Expertise Authority Trust)

  9. Brand mentions and citations

  10. Future of search behavior

Module 13: Local SEO & Google Business Profile Optimization

Rank in maps & local search
  1. Google Business Profile setup
  2. NAP consistency
  3. Reviews & ratings
  4. Local keywords
  5. Maps ranking factors
  6. Local SEO tools

Module 14: SEO Professional Toolkit & Career Prep

Become job-ready

  1. SEO audit process

  2. Client reporting

  3. SEO tools overview

  4. Resume & portfolio prep

  5. Interview questions

  6. Freelance SEO workflow

Module 15: Google Search Console (SEO Intelligence Tool)

Understand what Google sees
  1. Performance reports
  2. Indexing issues
  3. Coverage errors
  4. Core Web Vitals report
  5. Manual actions
  6. SEO decision making using GSC

Module 16: Google Analytics 4 (Data-Driven Marketing)

Track what really matters

  1. GA4 setup

  2. Events & conversions

  3. Traffic analysis

  4. User behavior reports

  5. Funnels & paths

  6. Business insights

Module 17: Google Tag Manager & Conversion Tracking

Control tracking without code fear
  1. GTM basics
  2. Event tracking
  3. Conversion setup
  4. Remarketing tags
  5. Debugging tags
  6. Analytics integration
  •  

Module 18: Google Ads & Performance Marketing

Paid traffic with AI optimization
  1. Search ads
  2. Display ads
  3. Video ads
  4. Keyword match types
  5. Smart bidding & AI
  6. Performance optimization

Module 19: Social Media Strategy & Organic Growth

Build audiences without ads

  1. Platform selection

  2. Content strategy

  3. Community building

  4. Engagement tactics

  5. Growth metrics

  6. Social media planning

Module 20: Meta Ads (Facebook & Instagram Advertising)

Paid social mastery
  1. Campaign objectives
  2. Audience targeting
  3. Lead generation ads
  4. Retargeting
  5. Scaling strategies
  6. Ad creative optimization
  •  

Module 21: Instagram Marketing & Reels Strategy

Algorithm-friendly growth

  1. Instagram algorithm

  2. Reels strategy

  3. Content hooks

  4. Analytics & insights

  5. Monetization options

  6. Brand collaborations

Module 22: LinkedIn Marketing & B2B Lead Generation

Professional growth platform
  1. LinkedIn profile optimization
  2. Personal branding
  3. Content strategy
  4. B2B lead generation
  5. LinkedIn ads basics
  6. Job & networking strategy
  •  

Module 23: YouTube Marketing & Video SEO

Video-first growth

  1. Channel setup

  2. Video SEO

  3. Thumbnails & titles

  4. Analytics & watch time

  5. Monetization

  6. AI video workflows

Module 24: Affiliate Marketing & Passive Income Systems

Earn while you sleep
  1. Affiliate models
  2. Product selection
  3. Funnels for affiliates
  4. Content strategies
  5. Live case studies
  6. Scaling affiliate income
  •  

Module 25: Email Marketing & Marketing Automation

Turn leads into sales

  1. List building

  2. Email tools

  3. Funnels & automation

  4. Sales email writing

  5. Drip campaigns

  6. Deliverability best practices

Module 26: Freelancing, Client Handling & Personal Branding

Become independent
  1. Getting first clients
  2. Pricing strategies
  3. Proposals & contracts
  4. Client communication
  5. Scaling freelancing
  6. Personal brand building
  •  

Module 27: Industry Tools & AI Stack

Modern marketer’s toolkit

  1. SEO tools

  2. Ads tools

  3. Analytics tools

  4. Content & design tools

  5. Automation tools

  6. AI productivity stack

Module 28: Resources, Community & Placement Support

Beyond the classroom
  1. Learning resources
  2. Templates & checklists
  3. Resume & portfolio support
  4. Interview preparation
  5. Community access
  6. Placement & job updates
This curriculum is updated for 2026 industry standards, AI tools, and real-world hiring requirements.

Training Highlights

Job-oriented curriculum

Live projects & real-time campaigns

Real-world marketing strategies

Interview & placement support

Online & classroom training options

Beginner-friendly teaching style

www.dineshteja.com contact us representing image by dinesh teja trainer

Ready to Start Your Training Journey?

Interested in Digital Marketing or Front-End Web Development?           Get clear guidance directly...

Book Free Demo
Scroll to Top